Video Marketing for Real Estate Companies
Video marketing is one of the most powerful marketing tools as it fosters engagement, storytelling, and authenticity.
It can be hard to convince your real estate Companies to invest in video marketing. Even individual agents have a hard time signing on to using video as a marketing tactic.
Still, Video is worth the effort. 73% of homeowners say that they are more likely to list with a real estate agent who uses video. Unfortunately, only 9% of agents create listing videos. Listings without videos are easy to skip over, and those that use aerial images and videos are appealing to buyers and sellers. With drone technology, companies can capture powerful, alluring videos of properties, giving buyers a real sense of the place.
Here are some reasons why it’s essential for Real estate companies to use video in their marketing strategy.
- 64% of consumers make a purchase after watching branded social videos.
- Social video generates 1,200% more shares than text and images combined.
- Having a video on a landing page makes it 53% more likely to show up on page 1 of search engines.
- 51% of marketing professionals worldwide name video as the type of content with the best ROI.
- Marketers who use video grow revenue 49% faster than non-video users.
- Video on a landing page can increase conversions by 80% or more.
Video marketing is without a doubt an excellent marketing strategy for real estate agents because it helps highlight unique features and the beauty of properties. Videos deliver authentic messages through an appealing medium, which help grow traffic online and drive revenue. For Companies that think they can skip the video aspect of marketing, consumer demand will soon change this.
5 Importance Tips for Real Estate Video Marketing
#1: Have an appropriate budget
The first step towards video marketing success is ensuring you have quality videos. You may have been encouraged to just jump into video and not worry so much about production quality. This might works if you are doing a personal video but for the real estate industry, it is important that your marketing videos looked polished and perfected.well, the industry is all about beautiful designs. If a property is not visually pleasing, then you are not going to have much luck getting it off the market.
Check out this video from Lifestyle Production Group. It really shows the value of investing in quality video production. From the drone footage to the music, this video really takes the viewer into a whole new world of luxury.
#2: Add some Emotions!
Buying (or selling) a home is such a personal experience. Not only is the process financially significant, but it is also emotionally involved. And guess what? People often act with their emotions. People also relate to other people, not properties. This is why you need to get into the habit of storytelling. Check out this video from Hurlingham
#3: Remeber to Sell lifestyle and location.
Thinking beyond the apartment or home is critical for real estate companies. It’s important to remember that you’re selling the location just as much as the features of the property.
#4: Make your videos below five minutes
Attention spans are short these days, and social media feeds are more crowded than ever. If you want people on social media to watch your videos, they need to get your message across before viewers get bored and scroll away.
Every second your video plays viewers will be lost. This is just how viewing behavior goes: the average video only retains 37% of videos through the last second.
#5: Place your videos strategically
Showing your videos repeatedly to your clients in their buying process with an emotional client testimonial video could encourage them to go ahead and sign the contract on their new home with confidence.
If you’re running a campaign to promote brand recognition, it might not make sense to promote a video that features testimonials. Instead, these leads would probably benefit from a video that raises awareness about your location and services.
Video marketing is without a doubt an excellent marketing strategy for real estate companies because it helps highlight unique features and the beauty of properties. Videos deliver authentic messages through an appealing medium, which help grow traffic online and drive revenue. For companies/agents that think they can skip the video aspect of marketing, consumer demand will soon change this.